Has your Pinterest traffic been tanking? I’m hearing loads of complaints across social media with other bloggers telling horror stories of their Pinterest traffic being cut in half or more. Worse…
Some are complaining that no matter what they do with their Pinterest strategies, they are not finding any boosts in traffic.
Since the algorithm changes, Pinterest is highly favoring idea pins. Love them or hate them, idea pins look they’re here to stay.
But what if I told you you could potentially increase engagement and traffic to your website with your existing pins on Pinterest?!
Here’s how to increase Pinterest traffic to your website without doing a single Idea Pin!
Disclosure: Bear in mind that some of the links in this post are affiliate links and if you click on them to make a purchase I will earn a commission. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
How To Increase Pinterest Traffic
By now you’ve probably noticed Pinterest is a little finicky. Almost like a moody teenager.
Bloggers and website owners in general are upset with the new algorithm changes and I don’t blame them! I too am seeing a decline in traffic from Pinterest.
Which of course means the lower my traffic is the less money I make. So out of frustration I starting changing my Pinterest game up to try and figure out how to get more Pinterest traffic.
With this I noticed something new attached to each pin by the comments section. A section devoted to “Tag Products.”
This “Tag Products” section is the key for how to get more Pinterest traffic. Think of it as more of a Pinterest hack! So how do you gain more traffic with this section of information on each pin?
Follow the steps below!
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Step 1: Go into your Pinterest analytics
First things first, jump over to your Pinterest analytics tab and click “overview.” This will show you your analytics for the last 30 days.
Now, ignore all that and scroll down to top pins. This is the section you want to look at to find your top performing pins.
I suggest to filter your top performing pins by engagements or website clicks. I would not just look at the pins under the “impressions” section. This will only tell you the number of times that pin was seen on screen.
But what does it matter if the pin was seen a million times on people’s home feeds but the same pin has little engagement (pin clicks, website clicks, profile follows)?
Step 2: Click on your number one pin
Now examine all your top pins with the most engagements. Start by clicking on your number one pin which brings the most traffic to your website.
Step 3: Click on “Tag Products”
Getting to add or tag products I noticed is only able to be edited on the desktop view instead of mobile view.
When you click on “Tag Products” a small window will appear with a search bar. This search bar can be used to tag your own products you sell to that specific pin by catalogs you’ve created with Pinterest, a specific url, or product pins you have already pinned before.
This is a great way to grow and endorse your physical products for your business as well.
However, if you’re just looking for how to get more Pinterest traffic then click on the tab next to the search bar that says “Products.”
Then, click “All Pins.”
Step 4: Select what pins you want to tag
Now select which pins you want to tag! As you select each pin, it will display with a red box around the pin and the numbered order of the pin.
From what I’ve discovered, you can tag up to 22 pins! Which is a really high and odd number of pins.
Now you can either pick other pins within the same topic as the top pin you’re editing, or give the Pinterest viewer different topics to see if any other topic ideas appeal to them and to show off your vast writing knowledge in multiple areas?
Step 5: Click “Done” and view
Now click “Done” to exist from the Tag Products” screen.
You will find all the “Tag Products” pins you selected directly under your top performing pin BEFORE the “More Like This” section.
This is good news for YOU! All your related “tagged” pins are seen before other pinners ideas! This should help increase the amount of traffic to your site by giving the pinner more times to see just your pins compared to others!
Step 6: Repeat
Yes. Keep working this strategy! Start by clicking on your second top performing pin and go through the same steps above for how to get more Pinterest traffic.
This process for how to get more Pinterest traffic is a little time consuming. But if you’re like me and your traffic has fallen due to algorithm changes, I am confident with time that “tagging” my own pins is great discovery for increasing engagement and traffic. But only time will tell!
Like everything with Pinterest. It takes time to see results. New pinning strategies typically take anywhere from 3 to 6 months to take effect. Pinterest is a long term game! Its not about immediate results. Instead its about slowly building up traffic in the near future.
While I have not seen immediate results from tagging my own pins and my own products from my Etsy shop, it at the least brings more attention to my other pins when pinners are seeing them along with the top performing pin that brings in the most traffic!